Dear PPA Member,

When you were little, did your parents ever keep track of your growth by marking your height on a wall every year? It's a similar concept to PPA's Financial Benchmark Survey, which helps you see where your business stacks up against industry standards. You can't improve what you can't measure! So, if you want to better your business, turn to the Benchmark Surveys. (In fact, the 2011 survey is taking place as we speak...or read and write in this case.)

Our goal with the survey and findings isn't to lecture you. The idea is to make more money and keep more of it.

Sound good? We thought so. And that's why we're starting this series on better understanding the lessons the Benchmark Survey provides.

Cheers!
Christel Aprigliano
Director of Member Value & Experience

P.S. Don't forget to participate in the 2011 Benchmark Survey now. Do it by August 31, and you could win an iPad!