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Vital Signs: The What and Why of Photographic Certification - PPA Today

Vital Signs: The What and Why of Photographic Certification

Dear PPA Member,

My older brother is certified. (No, not certifiable...that's my younger brother.) He's received his certification as a Project Management Professional, which is a pretty big deal in his field. That being said, I won't let him touch my taxes or my car or diagnose my medical conditions. My taxes are completed by a CPA, my car is serviced by an ASE Certified mechanic and my doctor is AMA board certified. I expect that these individuals know what they're doing and that they're on top of the knowledge in their industry.

When clients are looking for photographers, being certified can make a difference between you and your peers in the same market. Moreover, the process of becoming certified is an experience that many believe help them become better photographers. It's a win-win situation for both you and your clients--you get a marketing edge, and a potential client gets a photographer who is technically and artistically competent and has taken the steps to become certified.

Certification in any field can be a daunting experience (I'm in the process of becoming a Certified Association Executive, so I understand daunting...), but it's worth it in the long run. If you're looking for a way to separate yourself from other photographers in your area, then this week's Vital Signs should be taken to heart.

Cheers,
Christel Aprigliano
PPA's Director of Member Value & Experience



About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on June 17, 2010 3:08 PM.

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