Dear PPA Member,
This is the first Vital Signs of 2010...and what better way to ring in the new year than to talk about new ways to communicate with your clients? In a recent Vital Signs, I referenced my father's love of texting. In addition to texting, my father's social media resume also includes a Facebook page and a Twitter account. I make this point to show the incredible reach you can achieve by expanding the way you communicate.
In case you've missed the past month or two of Vital Signs, online communications and social media have exploded as ways for companies to interact with their clients. It's becoming more and more common for the general population to utilize these resources (see above paragraph for reference). By taking advantage of these tools, you not only communicate more effectively and reach more people, but you also save money in the process--how can you turn that down? Read this week's Vital Signs here.
Director of Member Value & Experience