Dear PPA Member,

They line the hallways and stairwells of homes, in carefully placed groupings or ramrod single files. Images of children--showing the progression of time, special moments and, often, exuberant joy--are some of the most touching photographs. Whether formal or candid, you can almost hear someone say to these kids, right before the button is pushed: "Smile!"

What if the child couldn't smile?

This week's Vital Signs shares important information about a wonderful opportunity to bring new clients to your studio (or bring existing clients back). Hopefully, it also inspires you to reach out and look at what you can do on a larger scale. Whether you go through Operation Smile and PPA Charities or through your own personal choice of charity or organization, you can use your talent and give your own gift to the world.

The majority of our Vital Signs articles are about making sure that you stay successful in business--and much of the time, they are about staying financially successful. Sometimes, though, it's good to think about success from another point of view. Hopefully, this will inspire you...to inspire others.

Cheers,

Christel Aprigliano
Director of Member Value & Experience