Just as launching a professional photography studio need not break the bank, neither does marketing said studio. Photographer after photographer has said that the most effective forms of marketing tend to be related to building relationships (and the resulting referrals). Problem is, it is sometimes hard to find networking opportunities depending on where you live.
If that's the case, you may want to try what PPA member Nicole Bartolozzi of Moments by Cole does--host your own networking event. Called Networking in a Flash, her event is now bi-monthly, open to all professionals and is free to attend. And her small studio is rapidly expanding!Members, read the full article here