The 2012 Photography Blog Handbook offers photographers key insights on how blogging can help market your photo business, grow a following, and bring more potential clients to your site. This handbook includes firsthand interviews with photographers including Lisa Devlin, Lauren Major, Jared Wickerham, and Greg Basco. Each photographer offers tips on how to master a blogging routine that works for your busy schedule and to create engaging content that promotes your brand.
The handbook has key insights including:
- Tips from photographers having success with blogging, plus strategies on how to target an audience.
- Steps to manage a successful blog workflow, including setting a focus, establishing major blog topic categories, and integrating social media.
- A list of engaging blog topics that can attract readers.
- Analytics tips to understand how your blog is performing vs. your goals.