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Beth Forester: Always Looking Ahead - PPA Today

Beth Forester: Always Looking Ahead

About 15 years ago, Beth Forester, M.Photog.Cr., CPP, created a part-time home studio in Madison, W.V., to explore her interest in the art of photography. Today, she juggles Forester Photography--which has cornered the senior portrait market in her area and moved into a modern downtown facility--and photoDUDs, a drag-and-drop design software company for photographers. She's happy, profitable and doing what she loves.

But how did she navigate those difficult early years and keep growing? "I think the key to my success is that I'm always looking ahead," says Beth.

Growth of a Business
Like most, Beth's photography business grew in stages. Rarely does anyone decide to become a photographer and--bam!--start up a smoothly running full-time studio the next day. There are hard decisions to be made and, more often than not, the business you start out with will change significantly.

For example, Beth's photographic passion increased with her daughter's birth. But photography (especially film, which she started in) is not cheap, and she needed to support her hobby somehow! That led her to take on small jobs and charge for them. She even taught tennis lessons for an entire summer, just to buy the medium-format camera she wanted!

Later, at a crossroads in her life, Beth needed a job, needed to support herself. She looked at her history degree and wondered if she should teach. Then she looked at her photography again. More and more people wanted to hire her...could she do this full time? Beth decided on the photography path, but within a year and a half, she realized she had to change a lot of things if she was going to do more than pay her bills.

Read the full profile of Beth Forester.


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This page contains a single entry by Professional Photographers of America (PPA) published on May 30, 2012 3:07 PM.

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