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PPA Today: PPA Benefits Archives

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Photographers who belong to PPA get many benefits, like the free print and digital versions ofthe award-winning Professional Photographer magazine so you can keep up with the latest photography techniques, products, and business advice, and also perks and discounts on photography products and services. There's 15 families of tangible benefits for photographers to be more profitable, more protected, more prepared, more inspired, more connected and more productive. 

You surely have access to some of these benefits on your own, but they'll cost you more! How come? Because PPA is a non-profit in the business of helping photographers, not stockholders. Plus, we're the only one able to negotiate rates for 27,000 people at once, and therefore, able to transfer the drastic savings down directly to you.

One of these benefits is PhotoCare Equipment Insurance. The next time your camera or lens breaks, you'll be thankful for your membership. The insurance won't avoid the stress, fear or the frustration an accident or a theft can cause, but knowing that this insurance is there should give you pure peace of mind. Price tag? $300+ to PPA, but nothing to you! Isn't that priceless?

Here's what makes PhotoCare so awesome: You get up to $15,000 worth of coverage on photography and video equipment due to theft, breakage or fire. This comes at no cost to you! You read that right! PPA pays the entire insurance premium, so other than the deductible, you'll pay nothing out of pocket as long as you're a PPA member (valid for U.S. and Puerto Rico-based Professional Active or Life members). 

Replacing broken equipment can break the bank, but with PhotoCare Equipment Insurance you won't have to stress nearly as much next time your camera, lens or other piece of photography equipment gets wet, dinged, dropped, cracked, smacked, frozen or stolen! 

What if you already have an insurance you're happy with, you ask? Simple: PhotoCare will act as a secondary insurance, filling the gaps where your insurance will leave you hanging!

And what if you want MORE than the $15,000 PPA PhotoCare coverage? There's an option for that too! PhotoCare Plus offers up to $100,000 of coverage and extends to theft of equipment in unlocked vehicles (yep!), mysterious disappearances (yep again!), and non-PPA member employee coverage (up to $1,000). That option isn't included with the PPA membership, but it's well worth it. Learn more about PhotoCare Plus here

Either way, we highly encourage you to read more about Photocare and check the FAQs. It will help you get the coverage you need and avoid any surprises down the road.

Also, check out the video below that explains more about how this equipment insurance works.


What if you've already joined PPA but not activated your insurance? Easy! Log in to PPA.com and opt-in through the My PPA section. Boom, $15,000 of equipment insurance just like that! The video below will walk you through how to opt-in; it's a really quick process that will only take a moment of your time. 


Stop stressing about your expensive gear or the risks associated with owning and hiding your stuff! We want you to be more protected, so that you can do more of what you love!

Join PPA today to opt-in or activate your coverage now if you haven't! It costs you nothing and it's a great safety net! Stay tuned to the PPA blog, as in upcoming weeks we'll be explaining even more of the benefits your PPA membership gives you, why they are here and what you're missing out on by not leveraging them!

The healthcare insurance open enrollment period under the Affordable Care Act closes March 31. That means you only have a couple weeks to enroll in a qualified health insurance plan and avoid tax penalties!  After March 31, everyone will have to wait until 2015 to enroll in a qualified health plan. You don't want to have to wait a whole year!

Read more about the plans offered by Pallay Insurance Agency below:

 

Are you familiar with the health insurance options available to you as a PPA member? That's right! PPA can help you and your family find the best medical and dental insurance in your area, with several different plans available.

PPA partners with Pallay Insurance Agency, Inc., to assist members in securing affordable and quality medical and dental coverage.

Ross and Scott Pallay are both very knowledgeable about all the options available to you and are very open to speaking with you. They can answer any questions about the new healthcare structure, open enrollment, fines for not having coverage (you read right, you can be fined for not having coverage) and more. They are also able to quote members on policies if you live in any of the 50 states except the ones listed below.*

Make sure you check out all of the insurance options available to you and reach out to Pallay Insurance Agency with any questions or to receive a quote.  

*coverage not available in AK, HI, ID, MA, ME, MT, NJ, NM, NY, RI, SD, VT

P.S. After open enrollment ends, Pallay can still offer Limited Benefit Fixed Indemnity AND Short Term Medical Insurance Plans to members looking for some form of health coverage. While these plans are not qualified health plans, they do provide members and their families with benefits to assist them with medical expenses which can help them get by until the next open enrollment.

At PPA, we're always striving to help you be more as a professional photographer. There's many ways we do this, but just one of those ways is offering PPA members deals and discounts on products you use in your photography business! 

PPA members already get unbelievable discounts on products and services that they use on a daily basis, but occasionally PPA negotiates something extra special with top photo companies. We call these Extreme Deals. Extreme Deals are short-term discounts and offers, only for PPA members. This March, we've got an extreme deal for PPA members on Accucolor albums. 

Here's the offer: Get one 10x10, 15 side/30 page album and two 8x8, 15 side/30 page albums with the "Elite Collection" or "Leatherette" cover material for only $300! Plus save 50% off any album upgrade options. 

Sounds pretty good, right? Just be sure to log-in to the member only Extreme Deal page by March 31 to get all the information on how to take advantage of this deal. 

Of course, being a PPA member gets you access to more than just the Extreme Deals and other discounts. You'll also get full access to PPAedu, our collection of live workshops and webinars and on-demand videos on various techniques for photographers and business practices. You can even take the PPAedu Assessment to get recommendations for the courses you should attend or watch to help you be more as a photographer!  

Along with PPAedu, members can also access theLoop, our online community just for PPA members! Here, you can discuss various topics that impact the photography business, all without fear of having potential customers see what you've been posting. 

These are just a few of the benefits of PPA membership. Browse the benefits section to see even more perks of joining our photography association. And remember, to access the Extreme Deal, PPAedu or theLoop you've got to be a PPA member, so join today!
Punxsutawney Phil saw his shadow, meaning six more weeks of winter. To make those six weeks fly by, check out the top discussions on theLoop from January. Hopefully, some of these discussions will bring some inspiration, education and networking!

After three days of education, your brain can be jam packed with information, ideas and changes you want to make to your business. What will you implement first? 

Want to bust into the world of commercial or food photography, but don't know how? This thread is for you! Get advice on where to start, what to read, and what to avoid. 

Do you love wall portraits? Hate them? They have turned into a polarizing topic amongst portrait photographers. Weigh in with your opinion here!

Your hard drive's getting full. What's your process for storing images of days (and clients) gone by?  Dump them? Spend the money for additional storage? Know your options!

Great models are hard to come by. How do you help them get out there, without throwing them to the wolves? 

When you frame your wall portraits - do you do so with our without glass? Without glass cuts down on glare, but leaves your image open to the elements. What are your options? 


Don't forget, theLoop is PPA's safe and secure online community where members PPA photographers can discuss various photography topics! Not a PPA member? Join today .

Are you familiar with the health insurance options available to you as a PPA member? That's right! PPA can help you and your family find the best medical and dental insurance in your area, with several different plans available. 

PPA partners with Pallay Insurance Agency, Inc., to assist members in securing affordable and quality medical and dental coverage.

Ross and Scott Pallay are both very knowledgeable about all the options available to you and are very open to speaking with you. They can answer any questions about the new healthcare structure, open enrollment, fines for not having coverage (you read right, you can be fined for not having coverage) and more. They are also able to quote members on policies if you live in any of the 50 states except the ones listed below.*

Make sure you check out all of the insurance options available to you and reach out to Pallay Insurance Agency with any questions or to receive a quote.   

*coverage not available in AK, HI, ID, MA, ME, MT, NJ, NM, NY, RI, SD, VT 

P.S. Are you familiar with how healthcare reform affects you and your business? Pallay has also assisted PPA in explaining the changes involved with the Affordable Care Act by hosting a series of webinars on the topic of health coverage.

We can all use a little extra education to keep on top of our photographic game--but where do you turn for your educational needs? PPAedu of course! PPA started the PPAedu program, and we hope that you'll turn to us for your educational needs. 

PPAedu has over 170 HD videos (and counting) that PPA members and PPAedu subscribers can access on-demand. These videos cover techniques for photographers like lighting, posing and post capture, as well as the business topics sales, finance, marketing and operations. All taught by some of the most accomplished photographers in the industry. It's a complete education program, included for free with your PPA membership! 

What really makes PPAedu stand out is the Assessment. You can answer a brief series of questions in several areas which will give you personalized class recommendations based on where your photography and business skill are now. Find out more about the Assessment in the "Be More Educated: Take the PPAedu Assessment" post. 

As we alluded to earlier, new PPAedu courses are constantly being added. Take a peek at some of our most recently added courses below:

Beth Taubner


Brands are about the marriage of fact and narrative. It's important to convey your special capabilities and traits so that potential customers can easily understand what sets you, your photographs, and your business apart from the competition. Photographers tend to be focused on technical and problem-solving capabilities rather than the emotional content of what makes their brands unique, so learning to operate from a brand perspective can make a real difference in your satisfaction and career.

View more of Beth's PPAedu courses.

Lori Nordstrom, M.Photog.Cr., CPP


You know you best. Lori will share a quick way to identify your target market and brand (so simple, you might never think to try it!)

You don't have to break the bank: Lori will walk you through some low- and no-cost marketing ideas to enhance awareness, from creating a customer database to e-marketing, rewards programs and more.

The devil is in the details: Lori will share ideas right and left as she discusses how displays and network marketing can work, which products she has found can increase sales for these particular clients, and the services that create loyalty and repeat business. We're talking VIP programs, charitable events, portrait installations and more.

So join Lori and take your marketing education and idea bank up a notch. After all, it's not just who you know or what you know--it's how you promote it!


For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.

A price list that helps you walk clients through what you want them to buy isn't built in a day, but how can you get started? With real-life examples from her own studio, Lori takes you through the process and what to consider.


Whether your motivation is sowing good seeds, creating good Karma or developing good relationships, involvement in charitable organizations is good for the soul...and for your business. But before you over-commit your time and money, develop a plan. In good works, just like good business, there should be method to the madness!

Lucky for you, instructor Lori Nordstrom is here to discuss just that topic: how to make a charitable marketing plan using a few of the 5 W's (and an H). She'll show you how answering the following questions can help you create a special campaign, product line and even a pricing structure for your charitable work:

What can you give of your time and your talents?
Who do you want to share this with - what charity?
What is your product offering?
When do you want to do this?
How do want to do this?

You'll also learn more ways to get creative with your charitable involvement, like partnering with other vendors to expand on the offering. And since nothing happens without publicity, Lori will explain how you can play up the buzz with local media, email, Facebook and blogs. Put it all together and you could be presenting your charity with an oversized check, something you'll love whether you started for fun or business or both!


No matter your professional aspirations, this class is a must-have. After all, you can be the best photographer in town, but if you can't sell your business, does it really matter?

What do you say the first time a prospect calls or contacts you? For real, what do you tell them? What message does your studio convey? Are your clients right for YOU? After Handling the Inquiry, you'll skillfully and expertly answer these questions and more!

View more of Lori's PPAedu courses.
We're thrilled to announce a new member benefit coming your way! Effective November 1, PPA will be making the switch from FedEx to UPS®.

Shipping & logistics are a vital component to every business, so we know this discount is important to you. Rest assured, the new discount from UPS is the best we have ever been able to offer. As a PPA member, you'll save up to 34% on a broad portfolio of services, including air, international and ground services. Plus, savings begin at 70% on UPS Freight® shipments over 150 lbs. UPS understands how important reliability, speed and cost are to meeting your business goals and your customers' needs. Put the power of logistics to work for you. (For the details, log into PPA.com!)

What makes these even better - the discount with UPS will not only offer great rates, but also host a user-friendly interface, saving you money and time. 

Remember to visit the Year-Round Discounts page to see other companies PPA has partnered with to help lower your costs of doing business! 

Not a PPA member? Join today to take advantage of this discount, along with the rest of the PPA member benefits


Sometimes when you're out photographing, the unexpected happens. Hopefully, it's usually a
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good surprise, like catching a perfect moment during a wedding totally unplanned or posed. However, we know that there are also surprises that you don't want to happen--like equipment breaking during a photo shoot! 

Replacing broken equipment isn't always economically feasible, and equipment insurance can also be expensive. So where do you turn?

Luckily, PPA members (U.S. and Puerto Rico-based Professional Active or Life members) can get up to $15,000 of equipment coverage paid for by PPA. You read that right--it's all included with your membership fee and you pay no additional premium to receive this coverage. Sounds pretty sweet, right?

PhotoCare Equipment Insurance will cover loss of equipment due to fire, theft or breakage. There's only one thing you have to do to be covered! Log in to PPA.com and visit the MyPPA section. If you're eligible, you'll see "Your current PhotoCare equipment insurance status" with a "Activate my PhotoCare" link to click. Once you've opted in, you're covered! 

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Do it today! You'll be thanking yourself for opting in if you end up with a broken camera, broken lens or other broken equipment at a photo shoot. PPA is proud to offer this program so that you can be more and continue to do what you love even if the unexpected happens! 

Questions? You can read up on all the PhotoCare details and FAQs. Or, contact our customer service department at 800-786-6277 and they'll answer any questions you have. You can also check out tips for protecting your equipment on the PPA Today blog.

So, opt in now  (right now--we'll wait)... so you're not caught by surprise and left with a sore wallet if you suffer broken photography equipment or loss due to theft or fire. 

Not a PPA member? Join today to get access to PhotoCare Equipment Insurance. 

So far, we've covered how PPA members can activate and build a Find-a-Photographer profile to help consumers find them, as well as the resources available to help photographers show potential clients the value of hiring a professional photographer over an amateur. Today's post is going to be a bit different. We'll be providing advice for how consumers can use the Find-a-Photographer search engine the most effectively. So, if you're a PPA member listed on Find-a-Photographer, you may want to repost this to your own blog to help educate your own potential clients! 

Accessing Find-a-Photographer

So, you're looking for a particular professional photographer, or who's in your area, or a specialty pro? Well, PPA's Find-a-Photographer search engine is a great place to start. Find-a-Photographer's database combs the 26,000+ profiles of PPA members to screen the best ones according to your needs. PPA photographers are dedicated to producing the most professional images possible, delivering pro results regardless of the circumstances, and ensuring you'll receive quality products and services! 

You can access the Find-a-Photographer search engine directly from the left-hand side of PPA.com. There, you can do a basic search by zip code (simply put in your zip code, and click the green 'Search Now' button. By default, you'll see photographers located within 30 miles of your zip code).

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If you want to narrow this search radius, click the advanced search link below the 'Search Now' button. You'll be directed to a Find-a-Photographer page with greater search options. Not only will you be able to narrow the mile radius of the search, you can also search by city, state or country (PPA is an international photography association so some photographers in the database are located outside the U.S.). If you know the name of the photographer or the studio you are looking for (or even part of the name), you can search by either one of these parameters as well. 

Finally, you can choose what type of photographer you are looking for by checking-off as many of the specialties as you'd like. The Find-a-Photographer results you see will list those that have indicated that they specialize in the area of photography you are interested in. 

Once you've inserted all the different metrics you'd like to search by, be sure to click the red 'Search For Your Photographer' button at the bottom of the search page. That easy!

Browsing Photographer Profiles

Once you've done your search, you'll see a list of Find-a-Photographer profiles organized by their distance from you. You can click on any of these names and find the contact information for that photographer. Most photographers list their emails, so you'll be able to email them directly from the Find-a-Photographer search engine. You'll also be able to visit their website, and view sample images if the photographer has uploaded any. 

Keep in mind that some photographers will travel for an assignment (some for free, others for a nominal charge), so it may be worth it to check out photographers by specialty or accreditation in other states or cities! 

When screening through the final search results, you may notice that some photographers have a Certified Professional Photographer logo next to their name. This means that the photographer has completed the necessary requirements to earn the Certified Professional Photographer (CPP) designation. Only a small percentage of photographers have earned this credential, as it represents an extensive preparation process that involves experience, a current comprehensive knowledge and skills of photography, and a control of light and photography equipment under any circumstances. This CPP designation conveys that you have identified photographers who are up to date (they have to renew their certification every three years) and who are on top of critical photography knowledge and technique, clearly separating them from inexperienced or amateur photographers. You can even set the search results to only show you CPPs to be certain to find bullet-proof photographers. Just check that CPP box in the specialty area of the Find-a-Photographer advanced search.

Now that you know how to use the system, good luck and happy searching for the photographer that meets your needs! If you run into any problems, check out the Find-a-Photographer FAQs or call 800.786.6277.
Last week, we talked about building your Find-a-Photographer profile to help potential clients find you through PPA's Find-a-Photographer search engine. If you're a PPA member, this benefit is included with your membership, so if you haven't set up your profile yet, read the last post on how to get the most of the Find-a-Photographer search engine. 

Already set up your profile? Fantastic! Now that clients can find you, you're probably wondering how you can convince them that they should go with you--a professional photographer--instead of the cheaper amateur competition down the street. Well, look no further! PPA's got some great resources you can use to help educate your potential clients about the advantages of choosing a pro. 

You can start by browsing the Find-a-Photographer resource section. There, you'll find some articles that you can share with your clients, post to your blog or repurpose for your own marketing materials. 

We've got articles for wedding photographers, family photographers and senior photographers. Have a wedding client that's hesitant about your price? Show them the "Why These Brides Said 'I Do' to Pro Photographers" article to help alleviate their concerns. Likewise, family photographers will find the "Family Portraits: Clients and Pros Share Insights" article where consumers share their experience of working with a professional photographer useful.

There are even articles to help explain the value of your PPA degrees and Certified Professional Photographer designation if you hold either. There's many more resources on the page, so be sure to explore it!

Remember that PPA members can access the See The Difference resources. What's See The Difference? It's a consumer campaign designed by PPA to help educate consumers about the value of professional wedding, senior and family photography. As part of your PPA member benefits, you can download customizable brochures that you can use to show your clients the importance of choosing a professional photographer. 

There's also side-by-side comparison images you can download that will help your clients visualize the lower quality you get from an amateur photographer. In addition, there are several videos you can download and add to your site or blog discussing the value of professional photography. 

PPA recently added See The Difference resources just for Certified Professional Photographers. If you're a CPP, visit the Marketing Tool Kit section of the new CPP site to download these. 

So, start educating your potential clients on the value of professional photography today. Access the Find-a-Photographer resources now or visit the See The Difference resources page for even more tools! 



About this Archive

This page is a archive of recent entries in the PPA Benefits category.

PPA Affiliates is the previous category.

PPA Charities is the next category.

Find recent content on the main index or look in the archives to find all content.

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