PPA's Benchmark Survey, to the uninitiated, is an amazing tool that can help PPA photographers maximize their profit potential. If that isn't convincing enough, as an added incentive, we've been giving away prizes to several lucky winners. It's a pretty sweet way to not only figure out all of the numbers you need to achieve what you want in business, but to also potentially win big!
We've heard from a few of our previous winners over the past couple of weeks and this week we're super excited to announce a brand new winner--Paul Jew!
Paul has photographed a huge variety of subjects--from celebrities to presidents, so the ability to compare books with other diverse businesses is important to his bottom line. "I think it is helpful to share so you can compare your business to other studios. Without this comparison, it would be difficult to assess how our business is doing compared to our peers. It's very important to have this knowledge." Paul used PPA's Benchmark survey as his photography business guide and it was easy. Remember, the knowledge is just a few clicks away!
For participating in the survey, Paul is taking home a $500 gift card to Showcase Inc.! Not a bad way to kick off the holidays (yes, there are already Christmas decorations popping out everywhere).
PPA's Benchmark Survey is the industry's only complete
financial overview that depicts what profitable successful money-making studios
(the kind you want to be) look like. That's unlike any other industry averages
that only give you, well, averages. Having access to information that shows
what high-performing studios look like has been helping photographers form a
better idea of where they stand and how they can improve their bottom line. Please
consider giving it a try! It really helps!
How? On top of the survey, digestible summaries, and an easy projection tool, participating studio-owners get a side-by-side comparison of the Benchmark with their own financial data. And this comes free for PPA photographers! Not only is this an in-depth source of information to help you grow your business, it is a $750 value (or more!). As a bonus, if you participate, you're also automatically entered each month in some giveaway drawings for great prizes! This month, participants are entered to win a one-year subscription to Sticky Albums or a $250 gift card to Adorama.
Don't forget about this awesome little nugget of information: In addition to the monthly giveaways, all participants are also entered into a drawing for an all-expense-paid trip for two photographers to Imaging USA 2015 in Nashville. That includes airfare for two, hotel for 4 nights and two all-access pass Imaging USA registrations. Submit your info today!