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Questioning the wisdom of the conventional wisdom - Industry Insider

Questioning the wisdom of the conventional wisdom

"Marketing in a Recession: What do the Stories Really Tell Us?"
The conventional wisdom: The companies that come out of a global recession on top are the ones who keep throwing money into their marketing efforts, while their competitors are slashing their advertising budgets. Well, Christian Shea, principal of the marketing agency P4MV, got to wondering, who says so, when did they say it, and is that still or always the case? Skip over the labored details of his search for enlightenment and the grad-student white-paper source-citing, until you get to Shea's well-reasoned answers.

http://www.marketingprofs.com/9/marketing-in-recession-what-do-studies-really-say-shea.asp?adref=znnpbsc4369

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