We all use benchmarks every day to help assess where we are and how we need to get better. You may have started the year with a goal to lose weight or otherwise improve your health. If so, you're probably using a scale or measuring tape to keep track of your progress. Your doctor also uses benchmarks like your blood pressure or cholesterol readings as indicators of your overall well-being.
In the same way, PPA helps photographers measure the health of their current business practices through the Financial Benchmark Survey and its analysis. These tools give studios key performance indicators (benchmarks) based on financial data compiled from hundreds of studios. The PPA benchmarks are the industry standards, giving photographers goals to aim for when managing their numbers. And PPA uses those benchmarks to guide photographers to better success--by setting annual goals, tracking income and expenses against budgets, and recognizing ways to control costs while increasing profits.
PPA is the only organization that conducts such comprehensive financial analysis for photographers, and we're currently recruiting studios for the 2011 Benchmark Survey. By participating, photographers not only help themselves to a free analysis from PPA accountants, they also help the industry by providing the data used to build these benchmark tools--tools every photographer can use to improve bottom lines.
Expect to begin seeing results of the latest survey and analysis at Imaging USA in New Orleans. In the meantime, encourage your photographer customers to participate in PPA's Benchmark Survey--it's good business for everyone!