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Helping Consumers See the Difference: PPA Launches Campaign to Promote the Value of Professional Photography - Industry Insider

Helping Consumers See the Difference: PPA Launches Campaign to Promote the Value of Professional Photography

PPA has begun running pay per click advertising on Google and Facebook to promote the value of professional photography and the PPA Find-a-Photographer search tool. Our goal is to help consumers see how PPA members can help them preserve those once-in-a-lifetime moments--the wedding, the senior portraits, baby's first year, those sweetest of children's images and family heirlooms. Shouldn't consumers trust only the best photographers when they've got one shot to get it right?

We think so...and apparently, so do they. In the three months the campaign has been running, we've drawn thousands of potential clients to PPA's Find-a-Photographer site.

In coming weeks, PPA will launch a video-based social media campaign and start providing sales and marketing materials that members can download and use in their own studios. It's our way of helping our members differentiate their skills and professionalism in a market that grows more crowded every day.

You can see the landing page designed for brides-to-be here. Special campaigns targeting seniors and family/children portraiture are coming soon. Look for more information at Imaging USA and via our Facebook pages in coming weeks, and let us know if you have ideas to add more value to our campaign.

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