Ad image

Learn to swim before swimming with the fishes - Four principles in renovating your brand - Industry Insider

Learn to swim before swimming with the fishes - Four principles in renovating your brand

Kohler, Crayola and a few other long-established companies have found the secret of longevity. They renovate their brands while they are strong and growing, says marketing consultant Fred Geyer. Read how and why.

0 TrackBacks

Listed below are links to blogs that reference this entry: Learn to swim before swimming with the fishes - Four principles in renovating your brand.

TrackBack URL for this entry: http://www.ppa.com/clientapps/mt/mt/mt-tb.fcgi/723

Leave a comment

Live Chat is open