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June Industry Insider - Industry Insider

June Industry Insider

It's a wide, wide world out there--and the growing use of all things online only stretches the scope further. But I bet it's safe to say that your staff isn't growing nearly so fast, especially now. What does that spell for your customer reach and marketing efforts? You need be efficient, look forward, and think beyond the click. Each interaction you have with your customers (and potential customers) builds on your story--and you cannot forget that. Whether it's your website, your Facebook fan page, content you've provided, magazine advertising, or a retail store...everything connects to form the impression consumers have about you. We've gathered some resources to help you focus, from understanding the consumer life-cycle and creating brand stories to avoiding customer loss. Read on and keep your outlook two steps ahead.

Scott Hersh
Director of Sales and Strategic Alliances

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