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July Industry Insider - Industry Insider

July Industry Insider

When you hear the phrase "survival tips," e-mail campaigns and blogs probably aren't the first thoughts to spring to your mind. Instead, you might remember a Boy or Girl Scout camping trip, your dad teaching you to change a tire, and so on. But in business, marketing and its many forms are just as important to survival as knowing which berries you can eat in the forest. As we've mentioned before, smart marketing is key in the current environment, and there are many low-cost ways of communicating to your customers. But for that communication to pay off, it needs the right approach, the right words, the right look. Learn specific methods for smart marketing by browsing the articles we gathered, including what to do with your corporate blog, what NOT to do with your e-mails...and how they impact your customer relationships and (ultimately) your sales.

Scott Hersh
Director of Sales and Strategic Alliances

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