Film vs. digital, print vs. online advertising. Neither choice is inherently right or wrong. You simply must choose what works best for you in specific situations, using each medium's strengths to your advantage. New technology adds edge to online ads and can make them into so much more than informative sales bits. And with all of print advertising's physical and visual properties, the sky's the limit with what you can do to really stand out. Each choice is a winner in the right situation. Thinking about taking your advertising to the next level? PPA and Professional Photographer magazine can help you put some of the ideas in this month's articles into play, making the best of both worlds: print and online.
Industry Insider: July 2010 - Industry Insider
Industry Insider: July 2010
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