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Industry Insider: Imaging Expo Archives

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If you want to engage the decision makers in your industry, you first need to be where they are. Then you then need to catch their attention. Your opportunity to do just that is coming up at Imaging USA, the convention and expo for serious professional photographers.

Since Imaging USA is where professional photographers--your customers--go to soak up the best business and artistic ideas for success, it's the perfect place to show how you can help them. It's your chance to stick in their minds as the ideal solution, product or service. And since you want them to remember you all show and all year long, don't limit your exposure to your exhibit space. Raise your brand above the rest with a sponsorship that keeps your company top of mind.

The next Imaging USA event will be held in Atlanta, Georgia, January 20-22, 2013. For more show details, visit www.imagingusa.org/exhibitor-resources/. And ask your sales rep for the best ways to get your name recognized and remembered!

If you're planning on exhibiting at Imaging USA in Atlanta (January 20-22, 2013), you won't want to miss these important reminders:

  • Book your hotel rooms now to ensure you get the closest spots available! For example, the headquarters hotel is the Omni Hotel at CNN Center...and it is connected to the convention center via a short, outside walkway for easy access. All hotels and special rates (and booking links or numbers) are online here: www.imagingusa.org/hotels-travel/.
  • Watch for the Exhibitor Service Kit to be out later this summer.

Are you ready for Imaging USA 2013? It's never too early to start preparing...plus, one of the important deadlines is coming up:

  • May 15 - Exhibitors who have reserved a booth space must pay 50% of their deposit (by May 15) to confirm and hold that space.

To make the payment (or if you have any questions about payment), contact Kim Jones, 404-522-8600, ext. 269. If you have any questions about your booth space (or want to reserve one!), contact Bill Ingwersen, 404-522-8600, ext. 239.

If you haven't already done so, can you please take a moment to complete a short exhibitor survey? Your valuable feedback will help us to improve Imaging USA for next year. And, if you respond by Friday, February 3, you'll be entered in our random drawing for five $50 Amazon gift certificates. Click here to begin: https://vovici.com/wsb.dll/s/c193g4e326

We would like to extend a big "thank you" to all exhibitors who participated in Imaging USA 2012 in New Orleans. We truly appreciate your commitment to play an active role in the industry and meet photographers face to face. We hope you not only had a great time, but also walked away with strong relationships and great sales.

The Imaging USA attendee list is now available to all exhibitors. If you have questions, please contact your PPA sales representative.

And don't forget to check out the buzz at the Imaging USA social networking sites. Attendees and PPA staff posted updates, photos and video clips throughout the show:

Thank you again to all exhibitors and sponsors, and we look forward to seeing you next year in Atlanta for Imaging USA 2013!

  • GES Discount Deadline - If you're exhibiting at Imaging USA, don't miss the deadline (December 23, 2011) for receiving significant discounts from GES, our official service contractor. In order to properly service the exhibition, GES must receive your orders by that date if you want to snag the early order discount unless indicated otherwise on the form. (Of course, you can order later--even at the show site--but the prices will not be near as nice!)
  • Mobile App Coming Soon - We're excited to announce that Imaging USA will have its very own mobile app, coming this November! To make your show experience better than ever, we will be putting everything at your fingertips, including detail schedules, exhibitor and product directories, local map, Imaging USA updates via a built-in messenger, etc.
  • Act Fast for the Best Hotels - As an exhibitor or sponsor at Imaging USA, you want to concentrate on meeting your clients on the show floor. You don't want to tire yourself out with a long trek to and from the convention center...because of a hotel that's too far away. So,  make your room reservations now before more of our reserved hotels sell out: http://imagingusa.org/hotels-travel/
  • Be Wary of Non-Approved Vendors - It has come to our attention that non-approved vendors have been contacting exhibitors in attempts to sell housing and services at Imaging USA. Please be wary of such solicitations. PPA in no way endorses these companies, and we want to warn you that such companies (ones that "poach" housing and services) often are not trustworthy or reliable. Remember that your Imaging USA hotel arrangements may be made at http://imagingusa.org/hotels-travel. (And you can pick up the sleeping room promo code there, too.) In addition, the approved vendors for Imaging USA 2012 include:
    • GES - General Contractor/Decorator
    • Freeman - Audio Visual
    • CDS - Lead Retrieval (Badge Scanners)
    • Total Plant & Floral
    • Alamo Security

PPA is launching a new Imaging USA registration system in November. Features will include an integrated Expo Pass invitation system, social media integration and an easy-to-use vendor registration system. Look for complete information in early November.  

Are you going to showcase your company and products at Imaging USA in New Orleans? If so, share the love with your best customers! There's a great deal photographers can use to build up their businesses and join you at Imaging USA for free:

If a photographer joins Professional Photographers of America (PPA) as a new Professional Active member, he or she gets a free registration to Imaging USA! (www.ppa.com/joinppa/)

By spreading awareness of this deal you will not only encourage photographers to visit your Imaging EXPO booth, you'll also help them find the resources and support they need to continually grow (with PPA membership)--which is also good for YOUR business! (And your customers are sure to enjoy the savings that you'll share with them.)

Here is sample copy you could use in spreading the word about this deal:

  • Want to say bye-bye to your competition and hello to better images, better sales and better business? Join Professional Photographers of America (PPA) as a new Professional Active member now, and get one full registration to Imaging USA absolutely FREE! There's simply no better place (or price!) to harvest the know-how you need to succeed with your pro photography. It's the best deal of the year, so join PPA now and join Imaging USA in New Orleans!
  • Time is money, so what if we told you about a way to save both while improving your skills? Join Professional Photographers of America (PPA) and go free to Imaging USA in New Orleans--you'll find inspiration for your photography and pick up some serious business know-how, all in one place, in just a few action-packed days.
  • We're always on the lookout for deals that can help you out--and here's a great one: Join Professional Photographers of America (PPA) as a new Professional Active member now, and you'll get one full registration to Imaging USA absolutely FREE! Your business could thrive with PPA's resources...and by attending Imaging USA's gathering of great minds, product deals and inspiration. (And you'll save more than you pay, so it's a win-win!)

Not involved with Imaging USA yet (as an exhibitor or sponsor)? There's still time to make a big impression. Get booth and sponsorship information here: imagingusa.org/exhibitor-resources/

We're looking forward to helping you make a big impression at Imaging USA 2012 in New Orleans! Here are a few important reminders:

  • Your final booth payment is due October 1, 2011.
  • Several of our reserved hotels have already sold out! Make your room reservations now to get the special Imaging USA rates: imagingusa.org/hotels-travel/

Not involved with Imaging USA yet (as an exhibitor or sponsor)? There's still time! Get booth and sponsorship information here: imagingusa.org/exhibitor-resources/

Imaging USA is where professional photographers go to start their year off right. It's your best customers' one-stop shop. It's the place they go to learn how to make more money.

And for you, it's the right place at the right time.

Imaging USA is your chance to impress, excite and motivate the influential decision makers in your core market. But are you? Will you? As you've probably heard before, the first impression you make is often the one that lasts. So, don't limit your Imaging USA exposure to your exhibit space, depending on walk-by traffic to have a successful show. Raise your brand, your products and your services above the rest with a sponsorship that guarantees your company stays top of mind.

Sponsorships can expand your company's Imaging USA convention and trade show experience, putting your name in highly visible and unexpected locations. They help you make big--and powerful--impressions on thousands of potential customers.

Start making your plans today! Contact your Sponsorship Manager to learn how we can help you create those impressions.

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