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Industry Insider: Professional Photographers of America (PPA): August 2011 Archives

Professional Photographers of America (PPA): August 2011 Archives

Together, PPA and our business partners like you make the entire industry stronger. One way PPA does this is through our member benefits, and your support is a large part of how we're able to offer such comprehensive programs and services. Take our full-time, dedicated Copyright and Government Affairs department--it helps protect and speak up for our photographers (and the industry in general), and we are the only professional photographic association to provide such help.

Helping photographers protect copyrights & their businesses
PPA's Copyright and Government Affairs department provides a wealth of resources to help members protect and defend their copyrights, which helps them successfully secure their images and their livelihood.  In addition, we maintain a regular presence on Capitol Hill, discussing copyright and small business issues as they directly affect pro photographers.

For example, we're excited about two key pieces of online copyright enforcement legislation that were introduced in the U.S. Senate. The new PROTECT IP Act would give law enforcement the tools needed to target operators of sites engaged in for-profit trafficking of counterfeit and unlicensed copyrighted products. In addition, the other new Senate bill (S.978) would establish harsher penalties for illegal streaming.

PPA's Copyright and Government Affairs department also helped develop the Artists Against Digital Theft website to unite all creators who suffer digital copyright theft: artistsagainstdigitaltheft.com. This new site explains digital theft problems and solutions, allows visitors to share stories, and provides direct links and ideas for taking action.

Spreading awareness on Capitol Hill
Through our advocacy on Capitol Hill, we also work to ensure the general public understands the importance of copyright laws pertaining to the photographic industry. That's why PPA and the Copyright Alliance co-hosted the "Recording Our History: Faces Behind the Camera" briefing for congressmen and their staff.

The event was the first of many Capitol Hill briefings focusing on photography and the copyright community at large--an effort by PPA and the Copyright Alliance to educate legislators on the importance of maintaining strong copyright laws.  Building on its success is a September 2011 photography exhibit to be hosted in the Russell Senate Office Building. This exhibit will feature images contributed by photographers Denis Reggie, PPA President Don Dickson, M.Photog.Cr., CPP, and PPA member Peter Lik, M.Photog., among others.

PPA works hard to protect and educate its members regarding their copyright "rights" to help them remain successful image-makers for years to come. And that only helps your business, too!

Through our advocacy on Capitol Hill, we also work to ensure the general public understands the importance of copyright laws pertaining to the photographic industry. That's why PPA and the Copyright Alliance co-hosted the "Recording Our History: Faces Behind the Camera" briefing for congressmen and their staff.

The event was the first of many Capitol Hill briefings focusing on photography and the copyright community at large--an effort by PPA and the Copyright Alliance to educate legislators on the importance of maintaining strong copyright laws.  Building on its success is a September 2011 photography exhibit to be hosted in the Russell Senate Office Building. This exhibit will feature images contributed by photographers Denis Reggie, PPA President Don Dickson, M.Photog.Cr., CPP, and PPA member Peter Lik, M.Photog., among others.

PPA works hard to protect and educate its members regarding their copyright "rights" to help them remain successful image-makers for years to come. And that only helps your business, too!

Are you going to showcase your company and products at Imaging USA in New Orleans? If so, share the love with your best customers! There's a great deal photographers can use to build up their businesses and join you at Imaging USA for free:

If a photographer joins Professional Photographers of America (PPA) as a new Professional Active member, he or she gets a free registration to Imaging USA! (www.ppa.com/joinppa/)

By spreading awareness of this deal you will not only encourage photographers to visit your Imaging EXPO booth, you'll also help them find the resources and support they need to continually grow (with PPA membership)--which is also good for YOUR business! (And your customers are sure to enjoy the savings that you'll share with them.)

Here is sample copy you could use in spreading the word about this deal:

  • Want to say bye-bye to your competition and hello to better images, better sales and better business? Join Professional Photographers of America (PPA) as a new Professional Active member now, and get one full registration to Imaging USA absolutely FREE! There's simply no better place (or price!) to harvest the know-how you need to succeed with your pro photography. It's the best deal of the year, so join PPA now and join Imaging USA in New Orleans!
  • Time is money, so what if we told you about a way to save both while improving your skills? Join Professional Photographers of America (PPA) and go free to Imaging USA in New Orleans--you'll find inspiration for your photography and pick up some serious business know-how, all in one place, in just a few action-packed days.
  • We're always on the lookout for deals that can help you out--and here's a great one: Join Professional Photographers of America (PPA) as a new Professional Active member now, and you'll get one full registration to Imaging USA absolutely FREE! Your business could thrive with PPA's resources...and by attending Imaging USA's gathering of great minds, product deals and inspiration. (And you'll save more than you pay, so it's a win-win!)

Not involved with Imaging USA yet (as an exhibitor or sponsor)? There's still time to make a big impression. Get booth and sponsorship information here: imagingusa.org/exhibitor-resources/

Many of your photographer customers compete because it pushes them to fine-tune and refresh their imagery. And PPA's annual International Photographic Competition (IPC) is the gold standard. (The 2011 results are online now:  www.ppa.com/competitions/international.php)

One thing that makes the IPC different from other photographic competitions is that the images are judged according to a standard of excellence, not against each other. The jurors--made up of professional photographers--are carefully trained to evaluate images based on stringent guidelines for technique, composition and creativity. This standard of excellence is a point of pride with PPA members, not only from a perspective of recognition, but also as an opportunity to evaluate their work, improve their craft and strengthen their businesses.

"A professional photographer who approaches every client engagement as if it's an entry for the International Photographic Competition will consistently produce better images, and that will translate into more clients," says Tomas Muñoz, a multiple Loan Collection winner from Florida.

The most recent IPC took place this summer, with over 4,000 entries. Over 1,500 images were selected for the General Collection and just over 600 (15 percent) were selected for the esteemed Loan Collection--the best of the best. Both collections will be on display January 15-17, 2012, at the Ernest N. Morial Convention Center in New Orleans, La., during Imaging USA, the convention and trade show for pro photographers. This International Photographic Exhibit will be open to the public, and admission is free.

Some of your own customers may have earned a Loan or General Collection placement! Browse the results to see: www.ppa.com/competitions/international.php

We're looking forward to helping you make a big impression at Imaging USA 2012 in New Orleans! Here are a few important reminders:

  • Your final booth payment is due October 1, 2011.
  • Several of our reserved hotels have already sold out! Make your room reservations now to get the special Imaging USA rates: imagingusa.org/hotels-travel/

Not involved with Imaging USA yet (as an exhibitor or sponsor)? There's still time! Get booth and sponsorship information here: imagingusa.org/exhibitor-resources/

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