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Industry Insider: Professional Photographers of America (PPA): April 2010 Archives

Professional Photographers of America (PPA): April 2010 Archives

Just as we got familiar with website/online marketing, along came social networking--adding another great tool to the online marketing tool box. It seems these tools morph almost every day, creating what may feel like a non-ending learning curve! However, social networking is turning out to be the most exciting group of online tools yet. Our Twitter, Facebook and forum activities have all factored into our latest growth and the success of Imaging USA. Nurtured by our expert staff, fans keep coming back for more--more content, more bling and more community. Our websites measure impressions in the millions, and our social media entities and newsletters bring in solid, six-figure visitor numbers each month. If done right, the time and effort you put into building your social media power will pay you back over and over. So get help with the learning curve and grab more ideas from this month's articles on ways to use social media in your own business.

Enjoy the articles,

Scott Hersh
Director of Sales and Strategic Alliances
Social media may be booming, but e-mail isn't dead. It just needs a protein shake and a regular exercise routine to make it "sexy' again. And social media is e-mail's perfect personal trainer! Ajay Goel explains how you can transfer the immediacy and intimacy that people love about social media into your e-mail communications. Real communication with real people. Imagine that. Get the full story.
Still skeptical about Twitter's business practicality? So was Michael Stelzner...until he did a little research into how bestselling authors and business professionals use the platform to grow their businesses. As he says, "When very high profile people begin evangelizing Twitter, it's worth closer examination." So pick up your magnifying glass and learn why, how, and what to use to make Twitter practical for you. Get the full story.
With this self-proclaimed "cheat sheet for the time-strapped entrepreneur," you're sure to ace the social media test. Social media presents you with so many choices, but this article narrows it down to 30 ways you can make it work for you, complete with specific, real-world examples. Go ahead --sneak a peek at what other businesses are doing with great success. "Cheating" has never looked so good. Get the full story.
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