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How to Instill Authenticity in Your Marketing Message - Industry Insider

How to Instill Authenticity in Your Marketing Message

The simple truth is a powerful thing. And if you can harness it for your marketing message, you'll be amazed at the results. "There is no grey area in today's marketplace; there is only black and white," explains Jeff Cannon of Think Cannon, LLC in his article. "Either your message is simple and true, or it is confusing and false." Crafting a message like this is easier said than done, but it is doable--and Jeff will show you how. Get the full story.

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