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Industry Insider: Article: August 2010 Archives

Article: August 2010 Archives

We all know the saying, "Two heads are better than one." That saying holds true for marketing, for you increase your market reach and your brand impressions when combining different methods. So yes, a combination approach can form a powerful statement, but it can also be more difficult to manage at first (think about raising twins!). Read on for more strategic combination advice
Web ads have to do a lot in a very small space--they have a lot on their shoulders! Above all, though, web ads (like all ads) must be noticeable. They have to zero in on your targeted audience, drawing their attention first and their interest next. Arm your ads with the ability to do just that, thanks to the info and design tips in this article
You know why photographers should want your product or services, but why should they want it from YOU? Take a second to think about your customers: how they are treated and how they could be treated better. "Our business is our customer, not our product or services," says Liz Tahir in this article. And she's going to remind you of ways to make sure your customers know that fact, too! Get the full story here.
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