Are you making the most of the technical and creative advantages available in online banner advertising? Message, design and placement are just a few of the factors you can tweak to increase your click-through rates and improve your ROI. Get the full story here.
Industry Insider: Article: July 2010 Archives
Article: July 2010 Archives
Print satisfies communication needs that digital cannot. Readers experience print differently than they do digital communication and that creates opportunities for you. While digital is perceived as the cheaper medium, you should remember that print should still have a place in your communication mix where it can have optimal impact in driving sales and building your brand. Get the full story here.