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7 Simple Ways to Freshen up Your Direct Marketing - Industry Insider

7 Simple Ways to Freshen up Your Direct Marketing

Break out the feather dusters and brooms, it's time for some spring cleaning! With the busy holiday season behind you, now's the perfect chance to shake those dust bunnies out of your marketing. To help you get started, Chris Marriott of Acxiom Digital offers helpful tips, such as cleaning out your gutters (culling non-responders from your lists) and opening your windows for fresh air (getting another point of view). Ready to roll up your sleeves? Get the full story.

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